Bespoke Home Cinema Installations
Digital Signage

THE way forward for customer communications

Put your message where it matters!


Digital signage technology can drastically change and improve the way your company interacts and communicates with your customers, alllowing you to deliver personalised, instantly updatable messages when and where they are at their most effective – all whilst reducing your costs and increasing your revenues at the same time!

Wherever customer targeting is crucial, digital signage is on the rise. European digital signage installations are forecast to grow by 144% over the next three years, and show little sign of slowing down after that, according to a recent in-depth survey by POPAI. On average, digital signage solutions deliver an 18% increase in sales, not counting the many intangible benefits of an enhanced customer experience, better service and brand awareness. The applications are endless and so are the opportunities.

Benefits


Digital signage is THE way forward for customer communica¬tions in the 21st Century.

Digital signs allow you to get your message to your customers at exactly the point where they are most likely to make purchasing decisions, at precisely the most effective time in their shopping experience. So your profits go up as your costs go down!

Efficient Communications


customer communications

In a world where news travels fast, you want your message to travel even faster and with digital signage your message can keep pace with the hectic modern consumer life.

Whether you want to communicate the latest in-store promotional deals to your customers or keep travellers aware of timetable changes, digital signage provides the ultimate flexibility in keeping your message up-to-date, with real-time monitoring and updating.

And what's more, because digital signs can be put in any place, you can get your message across while your customer is simply walking about.

Return On Investment


digital advertising

A vast number of purchasing decisions take place at the point of purchase, so what better way to increase your sales than target your customer just at the point when they are most likely to buy and make more impulsive purchases!

With audience measurement and precise content targeting, you can reap a return on investment by using digital signage to deliver a better customer experience to your clients and persuading them to buy more with you rather than your competitors.

What's more, third party advertising can enable you to take advantages of a whole new revenue stream, helping your bottom line substantially.

Customer Experience




Digital signage can create just the right atmosphere to encourage a customer to stay with you, spending more of their time and money. Keeping your visitors informed of the latest news and local information while they’re doing their shopping is a great way to deliver a better customer experience, where they are informed and up-to-date.

With some nice content, you can also keep them entertained as well, so if they have to queue at any time they won’t perceive the wait and won’t get at all frustrated.

Digital signage can create a relaxed ambience more conducive to spending money, so by delivering a better customer experience you can also reap financial benefits at the same time.

Digital signage technology can drastically change and improve the way your company interacts and communicates with your customers, alllowing you to deliver personalised, instantly updatable messages when and where they are at their most effective – all whilst reducing your costs and increasing your revenues at the same time!

Digital signage offers you a highly versatile and engaging means to engage with your customers, and has already demonstrated that it can operate successfully in vertical markets across the spectrum, from retail to human resources.

Industry sectors that are discovering the incredible benefits of digital signage solutions include:

Media / Advertising




Whether you're advertising your own products or products of a third party, digital signage networks are a great way to create interactive, eye-catching and dynamic content which does make people buy! As a POS marketing tool, digital signage has been proven to increase sales and through the addition of third party advertising, digital signage can be made to deliver an ROI and an additional revenue stream.

Some ways in which digital signage solutions can be used in media/advertising include:
• In-store advertising to convey corporate identity
• Third party advertising to generate additional income streams
• Targeted advertising which reacts to products a customer has picked up through RFID triggers
• Point-of-Sale screens which encourage impulse buys
• Local information on things to do, places to stay can also be targeted to individual areas and location
• A knowledge of demographics can be used to target content very precisely to ensure its efficacity
Audience measurement tools can be used to show the effectiveness of advertising - few big media agencies would be prepared to spend money without the evidence of an increase in sales and delivery of an ROI, so it's a good job there are digital signage metrics out there that can give them all the quantifiable proof they want!

Retail




Digital signage is probably best known for its highly successful retail applications, with many high street retailers now making extensive use of all that in-store digital signage networks have to offer, and reaping in the benefits – and the profit! The scope for digital signage retail solutions is increasing as new technologies which enable more precise targeting to take place, like RFID-triggered advertising which responds to a customer picking up a product by playing relevant content to that product on the nearest screen, are being explored and becoming ever more sophisticated.

Some examples of the ways in which digital signage can be effectively deployed in retail include:
• enabling third party advertising around the store to create a new revenue stream
• Conveying information about the store’s opening hours and corporate identity
• Instore advertising to increase sales of stock which are approaching their best before date
• Screens near the till to prompt last minute purchases at the point of sale
• Content to entertain customers and create a better instore atmosphere and customer experience
• Wayfinding guidance to help shoppers find the product they are looking for

The use of digital signage in retail can increase revenue through income from third part advertising, better exposure of instore promotions, and prompting customers to make additional impulse buys or purchases at the point of sale. Good content can also have a huge impact on customer satisfaction by giving customer up-to-date real-time information when they need it and also creating a better atmosphere in store, making customers more relaxed and more likely to spend their money.

Banking & Finance


Digital signage in bank branches has been hugely successful, not least because often the most effective and cost-efficient marketing a bank can implement is to target its existing customer base in the branch with a cross section of their banking services. More than two thirds of respondents to John Ryan's latest survey into digital signage in the banking sector classified digital signage as “essential” and even “inevitable”, which shows that digital signage in the banking and finance markets has already moved from a “nice-to-have” to a “must-have”.

Some examples of the solutions offered by digital signage in banking and finance include:
• In-store promotions to raise awareness of the bank’s offerings and cross-sell to an existing customer base. Offers and promotions can also be kept up-to-date and even tailored to specific branches, as well as local news and information shown to create a sense of community and shared interest.
• Screens for queue management above counters. This also has the advantage of dramatically decreasing the perceived queuing time of customers.
• In-window promotions can run out-of-hours so that passersby are still provided with information about the brand’s image and products even when the branch is not open.
• Tasteful content in the branch has been shown to improve the branch experience.
In a busy branch environment, where customers often have just a few minutes to spare, digital signage can act as a highly effective in-store marketing tool to inform customers about current offers and local information, delivering an improved customer experience so that the bank branch truly becomes part of the community.

Travel & Tourism




The travel industry is an intensely pressurised business, with millions of people travelling every day. In a business that places such demand on high-speed, top-notch customer service, and availability of information, digital signage can provide the ideal solution, both by providing a maximally efficient means of communicating travel information to a large number of travelers, and by simultaneously providing them with the kind of service that can only be offered through digital signage – one which customers find clear, engaging and informative.

Some examples of digital signage solutions in travel and tourism include:
• Screens around airports to inform customers where they need to check-in
• Digital timetables which can be updated in real-time
• Screens to help passengers find their way around large buildings
• Screens on trains, buses, planes to entertain and inform customers while they travel
• Promotional information in travel agencies, where offers change regularly
• Screens at petrol pumps to give local information and details of latest offers
Digital signage has already made itself extremely comfortable in many of Europe’s airports, speeding up the process of getting from one place to another for travellers and providing heightened customer satisfaction through the provision of better information when and where travellers want it.

Telecoms




One of the fastest-moving industries there is, telecommunications can certainly benefit from fast-moving customer communications which is always up-to-date, reliably informed and available.

Some examples of the solutions offered by digital signage in telecommunications include:
• In-store screens to advertise products to customers and give them more information
• In-store screens to be deployed in employee training sessions
• Interactive store windows to draw customers in-store
• Wayfinding information
• Queue-management tools to cut down on waiting times
Telecommunications and digital signage would seem to go hand-in-hand, with digital signage providing a useful sales tool to help staff communicate the benefits of products and services to their customers more quickly and clearly. Digital signage can reduce store ‘walkaways’ by providing instant information about telecommunications devices (like mobile phones) when sales assistants are busy. They can also promote special offers and, when used as a tool for queue management, make sure customers feel that they are being paid attention and given the service they have rightly come to expect.


Hospitality




In hospitality, digital signage has a strong role to play in allowing customers access to all the latest information, while ensuring that their individual needs can be met to the highest degree, as well as freeing staff up to spend more time with customers who need more specialized help.

Some examples of the solutions offered by digital signage in hospitality include:
• Digital signage in hotel lobbies and entrances to welcome and inform customers where they need to go
• Electronic menus to give customers the most choice and flexibility
• Wayfinding screens around large premises and conference venues
• Virtual receptionists for check-in via interactive screens
By giving customers the most accurate information through digital signage, customer satisfaction is assured. Electronic menus, for instance, can be tailored to match what is actually in the kitchen so your staff never have to tell a customer that a dish which is on the menu is no longer available. When a customer needs specialized information, staff will be able to focus completely on the problem at hand, because of the reduced pressure on their time.


Healthcare


In an industry where face-to-face care is all important, it might be thought that digital signage would not play an important role, but the opposite is more often true, as digital signage can help to promote a better quality of personal care and understanding.

Some examples of the solutions offered by digital signage for healthcare include:
• Screens in waiting areas to inform and entertain patients so they feel more relaxed
• Interactive walls for children’s play areas
• Health information screens, which provide general health information and give answers to the common questions
• Wayfinding screens around a larger hospital

Digital signage can play a major role in improving communications and the transmission of information between the patient and health bodies, keeping the patient informed and relaxed. Surgeries and hospitals often have large scale announcements to make which can most easily be conveyed to visitors and patients across a network of screens to ensure everyone gets the message.

Lottery & Betting


Before you get someone to fill out a lottery or betting slip, you have to get their attention, and nothing is better at doing that than digital signage. With good content and eye-catching graphics, a screen in the right place can motivate players to place a bet or take part in a game.

Some examples of the solutions offered by digital signage for lottery & betting include:
• Advertising the latest games and prizes
• Entertaining customers in-store and at the POS making them more likely to make an impulse purchase of a scratchcard at the till
• Information on upcoming events to encourage participation
• Content to create a relaxed atmosphere for the customer
• Screens which enable them to view the events as they happen
• Information and prediction screens, providing detail information on current events to bet on

The fast pace of the lottery & betting markets makes them ideally suited to incorporating digital signage. Digital signage can provide an efficient means of communication that can be updated in real-time to keep pace with events and keep clients informed, while also getting new users on board.

Government


Information technology has become incredibly popular and important throughout Europe, and governments are well aware of this trend, with the EU even offering grants and funds for governments who want to provide public IT access, in a drive to close the 'digital divide'. Digital signage forms a natural part of any drive to communicate information to a large number of people, but also to help create a sense of community in localised areas.

Some examples of the solutions offered by digital signage in government & public services include:
• information screens with news and local information in public areas, to keep the public informed
• promotion of political standpoints using colourful, moving content to help keep the younger generation engaged
• screens to make the public aware of their legal and civil rights
• tourist information screens to provide information, maps, useful phone numbers and things to do in the local area
• staff organisation/ intranet networks, enabling local government to run more smoothly and efficiently from within

Digital signage can conveys messages to users, at any time, in any place, without an investment in extra salaries or employee costs. Networks can reach people in remote areas, and make information available 24 hours a day, at little to no extra cost.

Fast Food


The aim of fast food is really self-evident - food, served fast! And with digital signage solutions, fast food can be ordered and served even faster, keeping customers on the move rather than making them wait in queues to look at menus, freeing up staff time and outlet resources.

Some examples of the solutions offered by digital signage in fast food include:
• Screens to advertise the latest deals and promotions
• Electronic menus which only show what is available at the time, reflecting kitchen stocks
• Information screens for entertainment while waiting for food to arrive so the wait doesn’t seem as long
• Screens for training staff with large format demonstrations

Digital signage in fast food can drive up sales and customer satisfaction, tempting customers to make additional purchases at the POS, and also keeping them entertained while they eat.

Events




In a large or busy venue, guests will want to know where they are going, how to get there, and what is available to them, among a number of other things (such as purchasing car parking). They need to be informed at every turn, and digital signage can deliver this targeted, real-time information that gives visitors the information when and where they need it. Digital signage can make all of this very simple and cost-effective to manage, while at the same time increasing customer satisfaction and encouraging return trips.

Some examples of digital signage solutions for events include:
• Information screens, allowing customers to find out about a centre and experience so they can plan their activities
• Large format screens which create a ‘wow’ factor
• Eye-catching promotional content to generate revenue for venues through advertising

Because digital signage can be updated at the click of a button, in real-time, it offers unparalleled opportunities for events organisers who want to keep their visitors informed and ensure they have a memorable and engaging experience


Museums


Digital signage can improve visitor turnover to small and large museums alike, at a fraction of the cost needed to hire more staff or launch a marketing campaign. It can make visitor experiences of a museum more enjoyable and more informative, thereby encouraging them to return.

Some examples of the solutions offered by digital signage in museums include:
• Wayfinding screens to direct visitors around larger galleries
• Information screens to keep visitors thoroughly informed and engaged, offering visitors more information about the exhibits than can be contained in a guide book, also freeing up staff from giving guided tours
• Promotional information on upcoming events and exhibitions
• Interactive exhibitions which keep visitors engaged and make for a better educational and enjoyable experience
• projectors to display information on unusual surfaces like curved walls, for a more immersive experience
Digital signage is a medium that can more than hold its own in the most aesthetically-minded environments and can create a unique ambience which envelops in audience, keeping them engaged and delivering a better customer experience.


Gaming & Leisure

A well-established market, gaming & leisure can still benefit further from the digital signage technology available today. Gamers demand more and more interactivity, and customer service is critical in leisure activities. Interactive digital signage technology can provide all this and more. It can turn standard arcade games into a rich, totally interactive experience with the addition of virtual realities and make available the maximum range of services, with minimal customer effort required.
Some examples of the solutions offered by digital signage in gaming and leisure include:
• Interactive touchscreen games, with multi-touch and feedback
• Virtual reality enhanced games for a more immersive experience
• Wayfinding, promotional screens around a casino venue

Digital signage solutions enable a gaming operator to demonstrate that they are at the cutting edge of modern technology and offer a more compelling experience to their clients.

HR/Intranet


Digital signage can be invaluable to any company with a large number of staff and/or a sizeable intranet. Companies can convey their corporate identity, keep employees informed and even improve staff morale through digital signage networks.

Some examples of the solutions offered by digital signage in HR include:
• Screens in reception areas to welcome visitors, in canteen areas to inform employees while they are not working
• The sharing of information which makes employees feel more part of a team
• In a call centre or factory, large screens keep employees informed on the status of the job in hand, helping to motivate them further

Digital signage is a means of delivering information better than emails or office bulletins, even in downtime. Digital signs can facilitate the cross-population of information across departments in a larger corporation.

Malls/Facilities Management


In a large or busy shopping centre or mall, customers will want to know where they are going, how to get there, and what shops are available to them, among a number of other things (such as purchasing car parking or reserving toddler carts). Theatres, fitness clubs, concert halls and other venues have similar requirements, where customers want to know where they can go for various facilities or view news and reviews of upcoming and past shows. Digital signage can make all of this very simple and cost-effective to manage, while at the same time increasing customer satisfaction and encouraging return trips.

Some examples of digital signage solutions for facilities management include:
• Information screens, allowing customers to find out about a centre and experience so they can plan their activities
• Large format screens which create a ‘wow’ factor
• Eye-catching promotional content to generate revenue for venues through advertising

Because digital signage can be updated at the click of a button, in real-time, it offers unparalleled opportunities for organisers who want to keep their visitors informed and ensure they have a memorable and engaging experience.

 



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